Domaines de recherche
- Chaîne d'approvisionnement et achats
- Comportement des consommateurs
Domaines d'enseignement
- Fondamentaux du marketing
- Marketing stratégique
- Gestion des opérations
- Chaîne d'approvisionnement et achats
Publications des cinq dernières années
Conference proceedings
RUSU, C.R., BEN NASR , I. et ASSAF, C. (2024). Exploring the Interplay of Customer Journey, Brand Authenticity, and Customer Engagement: A Cyclical Pattern for Marketing Success. Dans: AMA Winter Academic Conference 2024. St. Pete Beach: Proceedings - AMA, pp. 811-815.
Conférences et autres contributions
BARBOSA DE ALVARENGA, W., RUSU, C.R. et BEN NASR , I. (2025). What is essential for customer satisfaction? A necessary condition analysis in the B2B digitalmaritime services. Dans: ICTO2025 The International Conference on Technologies & Organization. Excelia Business School, La Rochelle.
BEN NASR , I., MANIS, K.T. et RUSU, C.R. (2024). Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics: Structured Abstract. Dans: Academy of Marketing Science (AMS) Annual Conference. Coral Gables, FL.