Domaines de recherche
- Comportement du consommateur
- Émotions
- Marketing sensoriel
- Packaging
Domaines d'enseignement
- Marketing
Prix et distinctions
Prix du meilleur papier : Saintives, C., Lunardo, R. "See it under a better light": When guilt and rumination promote positive reinterpretation and satisfaction
Association Française du Marketing (AFM), Paris, France
Prix de la meilleure thèse de master, Trophées Syntec des études
Syntec Conseil, Paris, France
Publications des cinq dernières années
Articles
LUNARDO, R., SAINTIVES, C., JAUD, D.A., CORSI, P. et RICKARD, B.J. (2025). Why and when should brands turn organic? A twofold market-offering perspective. European Journal of Marketing, 59(13), pp. 1-30.
FAVIER, M., JAUD, D.A. et SAINTIVES, C. (2025). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 34(2), pp. 173-185.
SAINTIVES, C. et MERAL, H. (2024). Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness. British Food Journal.
BOMPAR, L., LUNARDO, R., SAINTIVES, C. et BRION, R. (2023). Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes. Journal of Business & Industrial Marketing, 38(10), pp. 2183-2196.
LUNARDO, R., BOMPAR, L. et SAINTIVES, C. (2021). Briser la glace avec de l’humour : la propriété soulageante de l’humour et ses effets sur la performance des vendeurs. Recherche et Applications en Marketing, 36(2), pp. 3-23.
LUNARDO, R., SAINTIVES, C. et CHANEY, D. (2021). Food packaging and the color red: How negative cognitive associations influence feelings of guilt. Journal of Business Research, 134, pp. 589-600.
Conference proceedings
LUNARDO, R., BOMPAR, L. et SAINTIVES, C. (2022). When humor usage in the selling process backfires: assessing the effects of humor on inferences of manipulative intent and relational outcomes. Dans: AMA Educators Proceedings. AMA winter conference. Reconnecting and reconceiving the marketplace. Las Vegas NV: Proceedings - AMA.
Conférences et autres contributions
SAINTIVES, C., FAVIER, M. et JAUD, D.A. (2026). The influence of embossing on willingness to buy: the mediating role of sophistication. Dans: Academy of Wine Business Research Conference. Adelaide.
SAINTIVES, C. et MERAL, H. (2025). El poder del diseño minimalista: cómo los envases simples transforman nuestra percepción de los alimentos. Envaspres.
SAINTIVES, C. et MERAL, H. (2024). Quelle est l’influence des emballages sur la perception des produits alimentaires ? The Conversation, France.
FAVIER, M., JAUD, D.A. et SAINTIVES, C. (2024). Look how unique is my wine! When and why embossed wine labels increase consumers’ responses. Dans: Association of Wine Business Research Annual Conference. Verona.
SAINTIVES, C., MERAL, H. et AMMARI, A. (2023). L’effet du design minimaliste d’un packaging sur la naturalité perçue des produits alimentaires, Dans: Congrès de l’Association Française du Marketing. Vannes.
LUNARDO, R., SAINTIVES, C., JAUD, D.A., CORSI, A. et RICKARD, B. (2023). Does turning organic work? A perceived process-based explanation. Dans: Association of Wine Business Research Annual Conference. Acadia University in Wolfville, Nova Scotia.
LUNARDO, R., BOMPAR, L. et SAINTIVES, C. (2022). When humor usage in the selling process backfires: assessing the effects of humor on inferences of manipulative intent and relational outcomes. Dans: American Marketing Association Annual Conference. Las Vegas NV.