Domaines de recherche
- Marketing des services
- Gestion de la relation client
- Gestion des réclamations
Domaines d'enseignement
- Data analytics
- Market dynamics
- Gestion de la relation client
- Gestion de l'expérience client
- Marketing des services
Prix et distinctions
Journal of Business Research' Editor’s Choice 2023, section "Interactive Marketing & Social media": MARDUYAN, A., and SIRET, I. (2023). When review verification does more harm than good: How certified reviews determine customer–brand relationship quality. Journal of Business Research, 160, 113756.
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Publications des cinq dernières années
Articles
MARDUMYAN, A. et SABADIE, W. (2024). When a third party is a third chance: The impact of mediation on relationship quality with the firm in the post-recovery stage. Recherche et Applications en Marketing (English Edition), 39(1), pp. 36–58.
MARDUMYAN, A. et SIRET, I. (2023). When review verification does more harm than good: How certified reviews determine customer–brand relationship quality. Journal of Business Research, 160, pp. 113756.
Conférences et autres contributions
MARDUMYAN, A. et FAVIER, M. (2024). The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency. Dans: AMS World Marketing Congress. Bel Ombre, Mauritius.
MARDUMYAN, A. et SABADIE, W. (2024). The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects. Dans: AMS World Marketing Congress. Bel Ombre, Mauritius.
MARDUMYAN, A. (2023). Enquête de satisfaction de la Médiation pour le groupe Engie 2022. France.
MARDUMYAN, A. et SIRET, I. (2022). You better think twice: when review certification does more harm than good. Dans: Frontiers in Service Conference. Babson College, Wellesley.
MARDUMYAN, A. (2022). Enquête de satisfaction de la Médiation pour le groupe Engie 2021. France.
MARDUMYAN, A. (2021). Enquête de satisfaction de la Médiation pour le groupe Engie 2020. France.
MARDUMYAN, A. (2020). Enquête de satisfaction de la Médiation pour le groupe Engie 2019. France.