Congratulations to Klara SCHEURENBRAND, Assistant Professor of Marketing at ESSCA, for winning the Best Impact Paper Award at the 8th International Conference of Marketing, Strategy and Policy (MSP) Research.
The research highlighted through this award derives from a funded project on the strategies implemented for phasing out single-use plastics in Europe : “How well have you phased-out plastic? An integrative strategic view on SME’s response to sustainable policy in France and UK”.
Klara SCHEURENBRAND holds a PhD in Management Studies received from the University of Liverpool (Russel Group). Prior to joining ESSCA, Klara was appointed as lecturer in Marketing at Newcastle University (Russel Group).
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