|
The four-week Paris Summer Programme offers a mixture of international business and marketing themes in one of the world’s most vibrant cities.
Combining course instruction, corporate visits and cultural activities, the course is open to undergraduate students from anywhere in the world and successful participants are awarded ECTS credits. |
|
Business topics include international strategy, internationalization, cross-cultural communication and negotiation. On the marketing side, some of the themes covered are consumer behavior, international marketing, current segmentation and positioning, and all from a very European point of view. Visits to French and international corporations in and around Paris will round out the academic aspects
of the course.
Cultural events also on offer include a trip to Versailles, guided visits to Montmartre, the old Marais and historic Père Lachaise cemetery.
Instruction is in English and participants will be expected to speak and write in English on an academic level.
COURSE DESCRIPTIONS
:
Paris Summer programme
Programme dates : Monday June 25 to Thursday July 19, 2012
APPLICATION DEADLINE: April 20
