ESSCA's first try wins a prize!
ESSCA won the L'Express Grandes Ecoles Challenge Special Jury Prize that rewards the team with the greatest consistency in results for all evaluation criteria: quality of the writing, advertising budget, number of issues sold (close to 7,000 in Angers and its area) ...
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© Stéphane Lagoutte pour L'Express
ESSCA's ten participants: Sophie Alcaina, Sacha Uzan, Charlotte Hugues, Claire Grimonprez, Pauline Jambou, Hélène Gloux, Anais Ruhlmann, Thomas Feat, Marie Bohy,Raphaëlle Gayon |
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The award ceremony took place on May 5 at the Musée Grévin in Paris in the presence of all the teams and their School representatives (for ESSCA: Laurène Agin, who supported the team, and Lionel Le Nignol). The jury, chaired by Marc Feuillée (Chairman of the Board of the Express-Roularta Group) and Nicolas de Tavernost (Chairman of the Board of M6), included many celebrities, including Christine Kelly (member of the French higher audiovisual commission - CSA), Stéphane Richard (CEO of France Télécom-Orange), Jean-Michel Apathie (journalist at RTL and commentateur for Canal+) and Mac Lesggy (host of E=M6) ...
The evening MCs were Christophe Barbier (Managing Editor for L'Express) and Nathalie Renoux (Chief Editor and Anchor of the M6 news).
ESSCA participated for the first time in the L'Express Grandes Ecoles Challenge (22nd edition), like 11 other French schools specialised in journalism (ESJ of Lille, EJCM of Marseille), business (ESC Dijon, EM Normandie, etc.) and political science (IEP Aix, IEP Strasbourg, etc.).
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Each team (one per school) was to create a regional supplement of 20 pages from start to finish, including 13 pages of articles with six pages focusing on a regional topic, and seven pages of advertising. It then was to provide the distribution and sales promotion of its supplement.
The Angers supplement, realised by ESSCA's students, was released on wednesday, March 31, 2010.
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This excellent achievement crowns the dynamism, skill, involvement and implication of the ten highly motivated students*, happy to have participated in this challenge. Each student won a camcorder.