Le Master 2: "Webmarketing"

Every day (or almost), the web offers new business opportunities. Identifying and understanding the strategic challenges associated with digital technologies and gaining expertise in their extraordinary operational potential: these are goals every marketing manager must pursue today.

Once again, ESSCA has innovated with a new specialised "webmarketing" programme that will be available in the fall of 2009. The objective is to provide education for future marketing and sales managers in organisations in which the Internet is or could become a key tool. Looking at the significant growth in this sector, expertise in "marketing + Internet" is undeniably a major asset on the job market.